Puruesh Chaudhary


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PURUESH CHAUDHARY      |     Founder

Puruesh Chaudhary has over 8 years of experience in media and strategic communications pertaining to key functional areas covering research and content development. She has been a professional broadcast editor and has worked in leading news channels in Pakistan; both in Urdu and English: designing, developing and planning content for news, current affairs and other special assignments.

She is the Ambassador to Pakistan for “Center for International Media Ethics” and has been presenting the country’s content landscape on various development forums. She is also the youngest Alumnae at the National Defense University.  The World Economic Forum has nominated her as a Global Shaper.

Her forte is to enable the concepts of knowledge collaboration & information sharing by developing strategic content and outreach communication techniques that have an impact on the socio-economic developmental models. She has developed some successful international and local knowledge collaborations and partnerships key to enhancing quality journalism in Pakistan.

Chaudhary’s role as the Director Content for Mishal, a strategic communication’s company on policy designs requires her to develop conceptual terms on key development indicators and functional areas that covers research and development, which facilitates monitoring and evaluation with multiple contingencies. She assists and works on various communication and journalism development programmes with UNESCO, UNICEF, DANIDA, CIME, Media Helping Media, Pakistan Institute for Peace and Security, Faith-Matters, International Center for Journalists, Center for Investigative Journalism Bosnia-Sarajevo, International Media Support, Investigative Dashboard, Ministry for Information and Broadcasting of the Government of Pakistan, BBC College of Journalism, Fatima Jinnah Women University, NayaJeevan, National Defence University, Press Council of Pakistan.

Puruesh has been delivering lectures on media’s role in the country on various facets of the society at the World Bank, Harvard University, U.S. State Department’s Special Initiative on Tech@State, BBC College of Journalism, TEDxNUST, Press Clubs in Pakistan, Fatimah Jinnah University. Along with other national and international platforms.

She is the President of what originally started of as an initiative called “AGAHI” designed by Mishal Pakistan; and is now established as not-for-profit foundation that aims to increase the capacity of journalists and media/communication professionals in the country.

Since 2011, Chaudhary in collaboration with the Press Clubs in Punjab, Sindh, Khyber Pukhtoonkhwa and Azad Kashmir has inducted a thoroughly designed programme on Investigative Journalism and Responsible Reporting for over 400 journalists in 2011-12 which included; 
Investigative Journalism and Media Ethics, InterFaith,
Anti-Money Laundering and Terrorist Organization Funding,
Journalism and Society “Millennium Development Goals’’,
Reporting in Terrorism and Conflict, Social Media and Journalism, 
Safety Training.

Scaling up on the Media Development efforts in Pakistan, Chaudhary organized the First-Ever Journalism Awards in the Country with support of Leading International Media Development Institutes/Partners, Academia, Government of Pakistan, Private Sector including several other stakeholders – recognizing the local journalists on producing counter-narratives in 15 different categories; under the slogan of “Shaping the Future of Journalism”.

She has created several scholarship opportunities through Press Clubs and Universities (Peshawar and Baluchistan) for students aspiring to become professional media and communications workers/leaders through industry-academia linkages. She has also developed the first Online Journalism course, which is being taught in several universities across Pakistan, by training the educationists and practitioners.

Prior to being a part of the “Media Development Initiative”, Chaudhary also established a company; Foxtrot Consultants. In 2009 she worked with Samaa TV, heading the forward planning. She was responsible for generating and implementing original thoughts and concepts related to news and programming while integrating the channel’s initiatives. She enabled the channel to create content on international indicators for economic growth and sustainable development issues; bringing global perspective.

In December 2006, Chaudhary joined Dawn News as a professional broadcast journalist/editor. Her position required her to generate and edit content, create rundowns, manage packages and produce regular LIVE bulletins for the station.

During her short tenure at the Coca Cola Export Corporation, she was handling the corporation’s public affairs, CSR-activities and their European edition. Within the automotive industry; she worked with Porsche’s Management in setting up their Sales and After-sales Operations, Human Resource, Marketing and Communications in Lahore and Karachi.

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